Paid ads that connect with your store and sales goals.

Ads management across the channels that fit your market

CRP Digital manages paid campaigns for ecommerce and D2C brands, linking campaign decisions to product margins, stock and the buying journey after the click. We start by reviewing what you sell, which audience you need to reach, whether tracking is reliable and what the current account data can actually prove.

Google Ads

Search and Shopping work includes account structure, search terms, feed quality, product segmentation, ad copy, budget allocation and landing-page recommendations. The mix depends on demand and the stage of your store.

Meta Ads

On Facebook and Instagram, we develop creative briefs, test messages and formats, manage audiences and review how paid traffic performs on the site. We connect ad tests to product information and conversion issues that can limit results.

TikTok Ads and commerce support

Where advertiser access, product eligibility and current market rules permit, we can plan TikTok Ads with short-form creative and measurement. TikTok Shop access and seller requirements differ by market and can change, so we verify current platform eligibility before including shop setup, listings or commerce campaigns in a proposal.

Marketplace advertising

Sponsored ads on Amazon, Flipkart, Noon and other relevant platforms should reflect listing quality, margin, stock and category rules. Our marketplace management service connects media to cataloguing and operations.

Reporting that supports decisions

We review spend, attributed sales or leads, conversion quality and store-wide outcomes, while explaining the limits of each platform's attribution. A practical report states what changed, what the evidence shows and which test should happen next. The channel plan is adapted for India, the UK and the UAE.

Book a 30-minute call with Rhythm to discuss the current accounts and an initial audit.

Paid media guides for your next decision

Use these practical guides to choose the next step before changing channels or increasing spend.

• Choosing where to start? Compare Google Ads, Meta Ads and TikTok Ads for ecommerce by customer intent, creative requirements, measurement and market fit across India, the UK and the UAE.
• Already running campaigns? Work through the 12-point ecommerce performance marketing audit to check tracking, margins, product feeds, creative, landing pages, stock and attribution before increasing spend.

These guides support an initial decision; the appropriate campaign plan still depends on current account and business data.

What ongoing ads management includes

Campaign management works best when access, commercial targets and decision-making responsibilities are clear from the start. The agreed scope can include the following work, depending on the selected channels and available account data.

• Account and tracking review: check campaign access, conversion events, product feeds and the limits of the available measurement before making budget decisions.
• Campaign operations: build or reorganise campaigns, monitor budgets, review search terms or audience signals and record material changes.
• Creative testing: turn product benefits and customer questions into briefs, then compare formats and messages against an agreed outcome.
• Landing-page feedback: identify issues after the click, including unclear offers, missing product information, mobile friction and weak calls to action.
• Decision-focused reporting: explain spend, attributed outcomes, store-level results, limitations and the next action rather than presenting dashboard totals without context.

Ads management FAQs

Which account access is needed?

Access depends on the channel and scope. We normally need appropriate partner or user access to the relevant advertising account, analytics or store reporting and product feed where required. Permissions should be limited to the work being performed; passwords and personal login sharing are not required when the platform provides proper access controls.

Are media budgets and management fees separate?

Yes. The proposal should show the management fee, media budget and any agreed creative, feed or landing-page work separately. Platform charges and taxes remain subject to the advertiser account and billing setup. This makes the full monthly investment easier to review before campaigns begin.

Do you create the ads as well as manage campaigns?

The agreed scope can include creative direction, briefs and testing recommendations. Production volume, formats, revisions and responsibility for source assets are confirmed in the proposal. For broader work connecting media, creative, conversion and measurement, see our performance marketing service.

How quickly should campaign performance be judged?

There is no fixed learning period that guarantees a result. The review window depends on spend, conversion volume, buying cycle, tracking quality and the size of the decision being tested. We monitor delivery and data quality early, but avoid scaling or stopping solely because of short-term movement without enough context.

What happens when an advertised product is low on stock?

Stock and buyability affect campaign decisions. Where data is available, we review priority products with your team and can reduce, redirect or pause spend when availability makes promotion impractical. Marketplace campaigns also connect to our marketplace management work, while rapid-delivery assortments require a separate quick commerce review.

Can CRP guarantee ROAS, sales or leads?

No. Advertising outcomes depend on the offer, market, creative, website, price, stock, competition, tracking and fulfilment as well as campaign management. We agree targets and testing rules, report what the available evidence shows and recommend the next decision without presenting a forecast as a guarantee.

Book a 30-minute ads account review with Rhythm. Share the channels in use, recent spend, the primary conversion goal and any known tracking or website issues.