Ecommerce Insights

Marketplace Unit Economics in India: Margin Checklist
A practical checklist for Indian brands to calculate marketplace contribution, set safer ad limits and compare Amazon, Flipkart and quick commerce. Read more...
Google Ads vs Meta Ads vs TikTok Ads for Ecommerce: Where to Start
A practical framework for choosing Google Ads, Meta Ads or TikTok Ads for ecommerce, with readiness checks, market notes and a 30-day test plan. Read more...
Ecommerce Performance Marketing Audit: 12 Checks Before Scaling Ads
A practical 12-point ecommerce performance marketing audit covering tracking, margins, feeds, creative, landing pages, attribution and budget decisions before scaling paid media. Read more...
Quick Commerce Management in India: 30-Day Platform Checklist
A practical 30-day quick commerce checklist for Indian brands: platform fit, listings, local availability, retail media and reporting across five rapid-delivery channels. Read more...
Amazon and Flipkart listing audit before increasing ad spend
A practical India marketplace checklist for product data, live listings, stock, advertising and measurement. Read more...
TikTok Shop UK vs TikTok Ads: choosing the right ecommerce path
How UK ecommerce brands can distinguish TikTok Shop selling from TikTok Ads, plan creative and measure the right outcome. Read more...
UAE marketplace listing checklist: Noon, Namshi and Temu
A practical catalogue, listing and advertising checklist for UAE sellers evaluating Noon, Namshi and Temu. Read more...
Amazon, Noon, Flipkart or TikTok Shop? A 2026 marketplace plan
A practical guide to choosing marketplace channels across India, the UAE and the UK, covering listings, eligibility, ads and an owned store. Read more...